Our story started with a vacation squishy.

Here's how Wish Up came to be

1. 

   1A family trip to Maui

   We took a trip to Maui together. Sunshine, ocean days, adventures, and making memories as a family.

   
2. 

   2“Can we get it?”

   Brooklyn and Graye spotted the big squishy they really wanted. They kept asking, “Can we get it?”

   
3. 

   350 credits

   We were tired of the usual chore list and constant asking. So we said, “Earn 50 credits and it's yours.” Simple.

   
4. 

   4What can we do for credit?

   They asked what they could do. “Get me a drink. Be well behaved.” Little things. Helpful things. Kind things. Every day.

   
5. 

   5An idea was born

   Watching them get excited about earning toward something they really wanted sparked an idea. What if we could make this easy, fun, and meaningful for every family?

   
6. 

   6Wish Up

   We turned credits into Stars and created Wish Up — a better way for kids to work toward what matters while building confidence, responsibility, and real-life skills.